DAY 5

Recapping the Creativity

Film Lions Shortlist Screening

The Film Lions Shortlist Screening took place all day in the Lumiere Theatre where the shortlist films were shown. In the 30 minutes of watching, there were many incredible films.

IKEA's Instruction Manual on How to Assemble a Global Circularity Movement

Anne Krough and Adam Kerj

Anne Krough, IKEA DK CMO, and Adam Kerj, Accenture Song Nordics CCO, showed IKEA's campaign to be more environmenatlly friendly. On Black Friday, they bought back used IKEA products and resold them for a very reduced price. They also provided a manual on how to become more green and more successful which included the steps in the picture to the right. At the end, they raffled off vintage second hand IKEA products to wrap up a fun and informational talk.

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Everyone Needs a Seat at the Table

Cindy Gallop, Stacie Graham, Raphaella Martins, Joana Mendes

Everyone Needs a Seat at the Table was a super real talk about how there needs to be a call to action to include minority cultures in the advertising industry. Cindy Gallop gave a riveting speech about her letter she wrote called "Dear Simon" calling out Cannes Lions CEO Simon Cook for their lack of black representation in Brazilian representatives on the board for awarding Cannes. It was a call out to the advertising industry for being racist.

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Bold and Undeterred - The NFL is Transforming its Brand

Tim Ellis, Kelvin Beachum, Cam Jordan, Russell Wilson, Kimmi Chex

These influential NFL figures had an awesome conversation about how the organization and its players have built a great relationship in recent years. The players interviewed reported that it was great to have the organization support them and know that they are there for them. They touched on controversial topics such as Colin Kaepernick, and explained their methods on how they can build their own personal brands separate from football. Tim Ellis explained how if they want to have a successful organization, the team and the players need to trust and support each other, even with differing opinions.

ALEX TROMBLEY