DAY 2
Revving Up Creativity
Back to the Creative Future- the Fight for Great Talent
-Ryan Roslansky
Ryan Roslansky, CEO of LinkedIn uncovered the truth behind growth in companies. He explained how products must provide a promise people understand and can trust. He used the analogy of the term "horse power" and how it encouraged farmers to see machinery in a way they can understand.
He also provided interesting data such as:
-Gen Z is the most active job movers of all generations
-There is a shift in what matters in the ad industry- increase in tech skills and decrease in creative skills
-The ad industry lost 5.5% of employees while the tech industry gained 23%.
He ended with the powerful message that the ad industry should be working with the tech companies, and to use them to their advantage. Many lesser known tech companies are growing rapidly and need the assistance of agencies.
Africa Rising
-Andisa Ntsubane, Khensani Nobanda, Jerry Mpufane hosted by CNN
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A panel of three people, including Andisa Ntsubane, Nedbank Group Executive of Marketing & Corporate Affairs, Khensani Nobanda, and President of North America for South African Tourism, Jerry Mpufane looked at how some of Africa’s leading CMOs are telling brand stories to the continent and the world during this time of change. Gathered together at the Warner Bros. Discovery beach space, the three explained how marketing needs substance and to be able to provide a story.
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Question Everything
Rita Ferro, Angela Zepeda, Elizabeth Olsen, Tori Fernandes
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Disney Advertising President Rita Ferro sat down with CMO of Hyundai to recount their collaboration of their commercial starring Elizabeth Olsen. They emphasized the importance of being able to collaborate equally and how everything must represent the big idea and fit cohesively in a campaign.
75 Years Young - Engaging a New Generation of NBA Fans Featuring Zach LaVine
-Kate Jhaveri, Zach LaVine, Seth Matlins
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CMO of the NBA Kate Jhaveri, NBA Chicago Bulls Star Zach LaVine, and Seth Matlins Forbes CMO Network Managing Director had a conversation on how young NBA fans all over the world can connect with players in the league. LaVine commented on how important social media is to his brand and how the more authentic he is online creates a stronger connection to his younger fans. He said the youngest generations of the NBA fanbase are most important to support and connect to as they are the future of the NBA.
HAVAS Health Cafe Lunch and talk
HAVAS Health held a lunch and talk about all things at their company. They showed advertisements they had done this year as well as had important representatives at the company speak to students about pharma advertising.
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