DAY 4
Wrapping Up Creativity
The Saatchi & Saatchi New Creators' Showcase
This Is My Story
The Saatchi and Saatchi showcase teamed up with Channel 4 to showcase New British talent. Some of my favorites that were shown were Punch Drunk, a film about a man in a diner who sees an old friend and learns of a girl he knew's death, as well as soft animals, which showcases a hook-up through paint.
Long-term Creative Effectiveness - Building Fandoms With the Star Trek Franchise
Patrick Stewart, David Stapf, Vladimir Duthier
Actor Sir Patrick Stewart spoke to President of CBS Studios David Stapf about his hesitance on rebooting his character in a new spin off series of Star-Trek. Sir Patrick Stewart said it was important they they do not retell the old stories, but tell new ones as so much in his life has changed since he was in the series. David explained that the new series includes a non-binary character and that it is an exciting step for Star Trek in the right direction to connect with younger audiences and society today.
Malala Yousafzai - Activist Generation - Partnering for Change with Gen Z
Malala Yousafazi and Nadja Bellan-White
Malala Yousafazai, Nobel Peace Prize Winner and Advocate, and Nadja Bellan-White, Global CMO of Vice Media Group, spoke about the importance of girls' education and the role advertising has on helping countries gain women's and girls rights. Malala explained how young people are stepping up to take on global issues firsthand, and that it is just the beginning. She strongly encouraged the world to fight for these girls' educations and spoke on how she couldn't go to school when she was younger, and wants to help those who are going through the same.
If You're Not First, You're Last with Megan Thee Stallion
Megan Thee Stallion, Margaret Johnson, Jessica Spaulding
Megan Thee Stallion conversed with Margaret Johnson, CCO of Gooby Silverstein and Partners, and Jessica Spaulding, CMO of PepsiCo Foods, and explained how it is important to incorporate brands in which you feel a connection with, which is exactly what happened with her collaboration with Frito Lay for a 2022 SuperBowl commercial featuring Hot Cheetos. She said that it is important for brands to let figures like herself to be herself when working together. She described that the best content is created when you can just be yourself and you are not limited to many boundaries.
